Jameson have once again released a St. Patrick’s Day limited-edition bottle for their famous Irish whiskey. A tradition that started back in 2012, Jameson have always incorporated an original design that has been created by an artist or illustrator from Ireland. This year they have commissioned Steve McCarthy who has previously worked with Jameson for their Caskmate Series.
The design is based on the phrase ‘chance your arm’ which, according to local legend, originated in an event that happened in Dublin in 1492. Two opposing families, the FitzGerald’s and the Butlers, were at war when suddenly the leader of the FitzGerald clan decided that it was time to give peace a chance. While the leader of the Butler clan, ‘Black James’, and his men were barricaded behind the door of St. Patrick’s Cathedral, Gearóid FitzGerald opted for magnanimity and tried to negotiate peace. As an offer of goodwill, FitzGerald cut a hole in the door of the cathedral and extended his hand through the gap as a token of friendship. Shocked over FitzGerald’s gesture, and deciding against chopping off his foe’s hand, Butler accepted the peace. The bloody feud ended and a famous phrase was born.
The bottle also features the Irish saying ‘Sine Metu’, which translates to ‘without fear’. Jameson and McCarthy are hoping that the inclusion of the motto will inspire people to avoid the well-trodden path; to inspire them to chance one’s arm.
The limited-edition bottle will also be the first Jameson bottle to use NFC technology. This is a mode of wireless connectivity where two devices can exchange information when they are touched together or in close proximity to one another. It is the same technology used by Oyster cards, contactless cards, and Apple Pay. Users in Ireland just need to tap the crest on the limited-edition bottle with an NFC enabled Android device to be able to get cool offers and be included in Jameson’s two St. Patrick’s Day competitions. The first competitions is Instant Win, where the user can win a pair of tickets to the reopened Jameson Distillery on Bow Street, Dublin. The second is the Ultimate Jameson Experience, where the user can win tickets to be in Dublin for St Patrick’s Day, complete with accommodation and flights. Unfortunately only bottles distributed in Ireland will have NFC tags on the crest.
Nevertheless, the limited-edition Jameson bottle is available in markets including the USA, UK and Europe from March 2017 and is priced at £27 here in the UK.