After being banned for several years, the immensely popular, Black Death Vodka, is making its grand return. The vodka was originally released in 1987 and was extremely popular, selling over 120 million bottles and cans by 1995. However due to having the tagline ‘promising poison and plague but delivering only vodka’, the company came under scrutiny by the Bureau of Alcohol, Tobacco and Firearms in the states and had to immediately stop production.
22 years later, Black Death Drinks is back, as there isn’t a stigma went it comes to drinks being edgy. When asked about the topic, the chief commercial officer of Black Death Drinks, Bob Miller said “On our first rodeo in the 1990s people really were not as mentally liberated as they are now.
Bob Miller elaborated by saying “Today, almost everybody has an opinion that they are not afraid to air and tattoos and skulls are mainstream, whereas in the 1990s they were symbols of rebellion and angst.”
The vodka is created from an old family recipe and due to it being distilled from wheat grain, it achieved a refined and distinctive taste. Black Death Vodka has Icelandic roots, as the drink is inspired of tales dating back to the early 1900s. The ancestors of Valgeir T. Sigurðsson would drink moonshine to stay warm during the frosty winter nights. The moonshine then became a favourite drink for visiting sailors as the ancestors use to trade livestock with passing boats.
Black Death Vodka claim that they were amongst the first spirit brands to publicly speak out against terrorism and have a strong message of being inclusive and show respect to all. They were also one of the first spirit brands to communicate Don’t Drink and Drive and donate towards the worldwide fight against AIDS.
The Gluten-free and Non-GMO Black Death Vodka is available in markets in both North America and Europe and is priced at £20.90 here in the UK.